Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses (offices, retailers, hotels) on how to use sound.
He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?
Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009).
In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.
That's why you should listen to him
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